About Hatake
Hatake is our attempt to build two things at once — because they belong together. First: a chain of healthy suppliers that can move top-notch, high-quality TCG products across Europe. Reliable stock, clean product data, and fair logistics. Second: a social platform that pulls collectors together. A place to show your collection, find trades, message safely, and meet the people behind the binders. Our long-term goal is to strengthen local game shops too — with better discovery, clearer events, and eventually real partnerships that help the community grow offline.
Bulk import
We source and import merch in bulk so stores can restock reliably and plan campaigns.
EU dispatch from Sweden
Fast shipping within the EU, with clear product info and consistent packaging.
Offering line of credits
Are you a bit short on cash? Registered businesses are allowed to purchase on credit.
What Hatake is building
A collector social network
Collections, messaging, trades, community posts, and profiles — built to help collectors find each other and feel safe doing business.
Local game shops, amplified
Our long-term dream is to support local gaming shops and events across Europe — and eventually open / partner with shops to spread our passion for TCGs. We believe the best communities happen offline too: Friday Night Magic, prereleases, casual Commander nights, and tournaments where you make friends. The platform should make those moments easier to discover and join.
The Vision
"We want Hatake to be the place where collectors feel at home — and where stores feel supported. A clean supply chain makes the hobby healthier. A strong social network makes the hobby warmer."
Our Team
The people behind Hatake
Ernst-William Hertz
Founder
An active Magic: The Gathering player from 2007-2017, returning in 2023. The sole designer and visionary behind the Hatake platform.
Patricia Andersson
CEO
Mother of Ernst-William, Patricia studied business economics and works as a prison officer. She proudly raised two Magic-playing children.
Mark Lange Jensen
Co-founder
An avid gamer, dedicated beta tester, and a source of great moral support, Mark has been instrumental in shaping the user experience.
Virre Van Zarate Abreu
Conventional Manager
A great entrepreneur with a keen business sense, Virre acts as our conventional manager, guiding our strategic growth and operations.
Phoebe Wang
Partner in Asia
Our Chinese Partner who oversees merchandise production and serves as our key liaison for building our network and presence in China. Phoebe plays a crucial role in our global reach and quality assurance.